Post by account_disabled on Jan 8, 2024 17:14:22 GMT 3
Consulting Business Marketing Strategy Plan Content Marketing Customer Email Marketing SEO Paid Search Social Media CRM Marketing Automation Website Design Advertising Small Business Finances Sales Small Business Marketing System RESULTS Business clients Certified agencies ABOUT About Us Contact RESOURCES Newsletter Blog Podcast Invite John to speak Books Workbooks Tips for Writing White Papers Hint Dont Call It a White Paper Home Blog Tips for Writing White Papers Hint Dont Call It a White Paper Today is guest post day here at Duct Tape Marketing and todays guest is Gordon Graham Enjoy Ever seen a white paper on the web and figured those are only for the big guys Think again. A white paper is a to page marketing document that helps a prospective customer understand an issue or solve a problem. Producing one can help your small business generate leads build buzz and level the playing field with much larger companies.
I know Ive done it. And Ive helped dozens of other companie If youd like to put this highpowered marketing device to work here are eight tips on writing effective white papers. Tip Provide information your prospe Mobile App Development Service cts can use. Wondering what you could possible say in a white paper You already know more than you realize. To help find a likely topic ask yourself What pains do your customers experience What problems do you help with What advice do you give them For example consider Tom the plumber. The problems he finds include leaky pipes clogged drains and plugged toilets. And what sometimes causes them A DIY job gone wrong.
What if Tom publishes a little report called Home Plumbing Jobs You Can Do YourselfAnd You Should Leave to a Pro What if he mentions that report on his business cards on Facebook even on the side of his truck Wouldnt that help Tom stand out from every other plumber in town Wouldnt that make him seem like the kind of guy they can trust Tip Dont make your white paper a sales pitch. The mistake people make is turning a white paper into a sales pitch. Dont do it An effective white paper provides answers to questions that many prospects ask. If you dish out a sales pitch youll waste this opportunity to get known and trusted.
I know Ive done it. And Ive helped dozens of other companie If youd like to put this highpowered marketing device to work here are eight tips on writing effective white papers. Tip Provide information your prospe Mobile App Development Service cts can use. Wondering what you could possible say in a white paper You already know more than you realize. To help find a likely topic ask yourself What pains do your customers experience What problems do you help with What advice do you give them For example consider Tom the plumber. The problems he finds include leaky pipes clogged drains and plugged toilets. And what sometimes causes them A DIY job gone wrong.
What if Tom publishes a little report called Home Plumbing Jobs You Can Do YourselfAnd You Should Leave to a Pro What if he mentions that report on his business cards on Facebook even on the side of his truck Wouldnt that help Tom stand out from every other plumber in town Wouldnt that make him seem like the kind of guy they can trust Tip Dont make your white paper a sales pitch. The mistake people make is turning a white paper into a sales pitch. Dont do it An effective white paper provides answers to questions that many prospects ask. If you dish out a sales pitch youll waste this opportunity to get known and trusted.